Our mission is to help you achieve YOUR mission!
We understand that as a small to medium-sized business, you have goals and targets that you want to achieve. We want to help you get there - whether that is better brand awareness, a sales target, or maybe something else.
We also understand that your goals are not arbitrary. When we see companies succeed, it isn’t through theoretical business practices and pure reliance on metrics. It is through blood, sweat, and tears - and the deep-seated emotional motivations that enabled the founders to persist even when things got tough.
For this reason, we believe a business should also be marketed in a way that hits home emotionally, instead of something that is purely analytical and conversion-based. The good news is, this is the way the world is going. With the decline of Google Adwords, SEO, and the like, positive intent-based marketing has never been more in play.
We take “creative” to heart. In today’s world, you can’t produce the exact right SEO long-tail keyword that will make your company explode. There is no “magic hashtag” that will make you go viral. Just because you’re “on” Facebook doesn’t mean that it will work, in the same way that having a gym membership doesn’t mean you will get a six pack. You get out of it what you put into it.
Creativity is the variable of success.
Creativity in marketing matters, in the way that it always has. When it came to television ads, everyone “knew” that you needed high-level creative - a film crew and director with an impeccable concept and storyboard.
However, with social media being free, and the barrier to entry being low, it’s not always clear to people that high-level creative is absolutely necessary to cut above the noise. But it is! You simply need something creative to stop your potential customer from scrolling past you in their feed - or even to get on their feed in the first place.
That said, we do not subscribe to the “starving artist” mindset. It’s not just about making something look good - it’s about performance, too. We take a 360-degree view, and we are all about using every tool in today’s marketing landscape, whether that’s purely online media or a combination of traditional and online media. Strategy and attention move and change incredibly fast, and it’s up to us to keep our finger on the pulse and be ready to execute on what works and what doesn’t.
Ultimately, we want to help you move the needle on your goals and ambitions, and we get there by marketing in the year we live in.
Let’s get it started.