The right marketing strategy is equal parts attention arbitrage, creativity, tactical, and culture hacking. It’s not about forcing your way in with a message that isn’t 100% relevant to your audience. It’s about developing self-awareness of your brand and finding those natural ways to reach your audience that feel organic, not salesy - for positive outcomes.
We want to market you for the now, not the past.
Creative execution - via video production, writing, photography, graphic design and more - is the oxygen to an exceptional marketing campaign. Our creative is purposefully designed to work within budgets, timeline, target markets, and platforms to drive business results.
“Brand” is a hell of a lot more than a logo. If you know you want to kick your marketing game up a notch, but don’t know where to start, we’ve got your back. With our Brand Audit, we thoroughly analyze your current marketing ecosystem, and develop a detailed marketing plan that reports our analysis, macro strategy, and implementation guidelines. From there, we work alongside you to help implement the strategies covered. At the end of the audit, you will have the tools you need to continue executing on your own.
Organic reach via content marketing on social media can lead to dazzling outcomes for your brand, but coupling a brand building campaign with excellent ad campaigns on Facebook, YouTube or Instagram can give your marketing a fantastic sales edge with some of the best value-for-money advertising and underpriced attention the world has ever seen. As specialists in these advertising platforms, we take care of the process from start to finish, from strategy, to execution, to performance monitoring and pivoting.
Our team brings vast experience in video production, with an eye for unique creative expression framed around concrete marketing outcomes. With knowledge of the various video requirements needed across the different social media platforms, and a professional production setup, the result is a video production capability with a lower price point and shorter lead time than traditional video production - with high engagement and results.
A good social media presence isn’t just about posting your content - the best companies in the game take the time to interact with their community, too. With intent-based marketing coming to the forefront, businesses now need to show they have a vested interest in the people paying attention to them on social media. They need to show that they listen to their audience and care about what they have to say. These intentional behaviors are not nebulous positivity - the business results that come from them are backed by data. There are best practices to do this on each platform, and they can be tricky to learn and manage. It’s not just about what you’re saying about your company. It’s also about what your customers are saying about you.
Heard about influencers but not sure what they are? Trust us, there are most likely influencers in your industry. These are individuals or companies that have built a sizable organic community on social media by continuously distributing content of value in their niche. Some are thought leaders, some are trendsetters, some are visionaries. Bottom line is, they command attention. There is power in leveraging this attention, and the right content collaboration can lead to serious exposure and growth for your brand.
Need help on a specific marketing issue? Sometimes you don’t need to go the full monte with us - maybe you need a fresh pair of eyes, or a whiteboard session to figure out your next step. You’ve got questions, we’ve got answers.
From social media, to today’s digital marketing landscape, to entrepreneurial mindset and resilience, our founder Danica is happy to educate small to large groups on what it means to market in the year we live in. Our normal format is a short presentation, tailored to the particular group, followed by a Q&A session. Find out more here.
A good website is the core starting point for your digital footprint. Not only does your website need to look attractive and feel intuitive, it needs to reflect your brand on all levels - from the copywriting, to the content, to the imagery. Everything must work together in a cohesive way. Anything less stands the risk of weakening your brand, or at worst, turning off your customers.
When you work with us, we not only produce a quality website that hits all these points, but we make the creative marketing process as painless as possible. After a discovery session where we get to know you and your business, we utilize our skills in information design and graphic design principles to lend an intuitive flow to your website. We also utilize our skills in marketing copywriting for a website that reads as good as it looks - and demonstrates your value to your target market right away.
We know we said that branding is more than a logo - but hey, you still need a logo. You need one that reflects your brand, looks professional, and can be used across all the different types of print and electronic media without missing a step.